"Innovation distinguishes between a leader and a follower."
— Steve Jobs
"Innovation distinguishes between a leader and a follower."
— Steve Jobs
A complete digital transformation that delivered 285% sales growth and expanded market reach to 12 new countries through innovative e-commerce solutions.
Revolutionary Safe Fireplaces
Tenderflame has carved a unique niche in the Norwegian market with revolutionary, safe, and elegant fireplaces and candles. Their innovative products combine traditional warmth with modern safety technology, creating a new category in home heating solutions.
The products were excellent. The digital presence wasn't keeping up. They needed a partner who could rebuild the store and the marketing engine around it.
Founder, Web Fortuners
Based in Udaipur, India, Lokesh brings over 12 years of experience in full-stack development, internet marketing, and AI consulting. Having successfully guided 200+ clients worldwide since 2012.
Despite having exceptional products, Tenderflame faced significant digital obstacles that were limiting their growth potential.
Brand visibility restricted to immediate Norwegian market with minimal international presence
Website not optimized for mobile devices, causing high bounce rates and lost conversions
Manual customer service processes leading to delayed responses and missed opportunities
Three things in parallel: rebuild the storefront on Shopify Plus, wire up Klaviyo for lifecycle email, and add Klarna so European buyers could check out the way they expected.
Rebuilt the Shopify store with a custom theme and wired up Klarna so European checkout worked the way buyers expected.
Implemented Klaviyo for email marketing automation and customer journey optimization
Integrated Klarna for flexible payment options and improved conversion rates across European markets
Improved site performance and ran an international SEO push focused on the markets they wanted to enter.
The partnership delivered exceptional outcomes across all key performance indicators.
A structured 16-week approach from discovery to launch and optimization.
This partnership demonstrates how strategic e-commerce transformation can propel a business to new heights. By leveraging expertise in Shopify development, Klarna payment integration, and Klaviyo marketing automation, Lokesh Motwani helped Tenderflame achieve remarkable growth and establish a strong international presence.
"Working with Lokesh was transformational for our business. His expertise in Shopify development and marketing automation helped us achieve remarkable growth. The integration of Klarna payments and Klaviyo marketing tools significantly improved our customer experience and conversion rates across international markets."— Ola Bergner, Director of Tenderflame